How do you make sure your video connects with the people who matter? It’s all about strategy.

How do you make video spot-on?

Whether you want to spread a message or stir people into action, a video is one of the most powerful and persuasive methods of communication there is. But it’s also one of the trickiest to get right.

Part of the problem is the sheer amount of video content out there. To cut through the clutter, you need a video that’s targeted and relevant – video that speaks to your audience in a way that rings true, and a way they can’t ignore. And that comes via thorough research and proper planning. It’s time to talk video strategy

Video Strategy Services

Video Marketing Strategy
Venturing into the world of video marketing is exciting stuff – a potentially game- changing tactic that can capture your target audience’s attention, make you more visible in searches and convert prospects left, right and centre. Except it’s not quite that simple. Because as well as the necessary approvals, budget, and executive buy-in, you’ll also need a video marketing strategy.
Video Campaign Planning
By now, we all know that video can be great at engaging people who are bored with traditional, disruptive advertising (that would be most of us). But even so, success isn’t guaranteed. To make your video campaign a hit, you need to put time and money into making something your target audience will actually want to watch. Then, to pick the right channels and distribution strategies, you need to learn how your audience interact and make decisions, what they enjoy and what motivates them.
Video Brand Strategy
We all understand the point of brand guidelines – a set of design (and sometimes language) rules that ensure you’re consistently sending out the right messages about your brand. Now video has become such a big part of the marketing mix, we’ve seen the need for video brand guidelines emerge. After all, it makes perfect sense to make sure the style and content of your videos are in keeping with the brand you’ve worked so hard to establish.<br />

What makes us different?

We understand audiences
As part of our video strategy, we profile and research audiences to understand where, when, why and how they want their content served up.
We consider user journey
We think about the way video fits into your wider marketing activity and its place in the customer journey.
We measure success
Video has to fit into your wider business objectives. So we put metrics and systems in place to measure the results, learn from our findings and improve our approach.

Get a tailored quote today!

Talk to us about your video needs and we’ll create a quote to suit your goals and budget.