Video Services: Strategy, Production and Marketing
Video Strategy
You’re putting your strategic plan into action, let us enhance those strategies by adding impressive video content. We look at your overall objectives, get familiar with your audience and consider the context they’ll be viewing in. So every video we produce is backed up with solid reasoning and geared towards getting the right results.
Video Production
Having everything under one roof is why our projects come in on time, under budget, and above expectations. We go beyond creativity, using audience insight and best practice outcome based approaches to make videos that engage, inspire and compel people to act.
Video Marketing
Our partnership doesn’t stop once we’ve delivered the final cut – we’re just getting started! We have a passion for marketing. It’s always nice to have a viral hit on your hands, but we know views are only half of it. We focus on driving the right traffic and getting you the best returns for your marketing spend.
Our Video Marketing Strategy
Step1: Set clear objectives
We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
Step2: Research Audience
Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Step3: Decide Core Messages
Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.
Step4: Script and storyboard
Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.
Step5: Film, animate and edit
The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
Step6: Measure success
Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.